Our philosophy
We exist to build business product ventures from idea to launch that create long term value. We believe in a dffrnt approach:
- People centered design and design thinking are at the core of every experience and venture we create.
- Proprietary software components that we keep up to date with the latest standards reduce our time-to-market.
- Collective strategic foresight helps us to explore possible futures that foster our decision making today.

With our small, experienced, and collaborative team we can operate quicker and provide better solutions.

the Pilates Lover

the Fitness Junkie

the Industrial Maker

the Watch Collector

the Japanese Gardener

the Poetry Writer

the DIY-er

the Photography Enthusiast
We walked the walk
As founder-makers, we understand how hard it is to tackle all the challenges of building a product venture from scratch. It takes a team to pull it off. We carefully hired a team of people with proven experience, hard skills, an entrepreneurial, learning and reflective way of working.


We partner with others
We highly value and actively seek partners to bridge network, knowledge or distribution gaps. As a partner, you can expect from us 3 things:
- Strategic and hands-on experience of building products at scale with limited resources
- Network of advisors and serial entrepreneurs who bring commercial and business experience
- Commitment and ongoing support after the venture spin-off
