The playbook
Our team has created the playbook on how to rapidly validate, make, and scale new product ventures.
Start with a vision
Exploring the opportunity space is our first step to dream up products of tomorrow. We ideate with customers in mind and without constraints. Asking ourselves “what if?” questions to ideate with optimism.
Validate
We shape ideas until we find a viable one that reduces the risk and increases the chance for venture success. We test an idea through design, business, and technology lenses. Asking ourselves “will it work?” to decide with pragmatism.
Make and ship
As founder-makers, we roll up our sleeves. With iterative design, development, and business strategy the product concept takes shape until we hit the minimum-viable-product (MVP) ready to be launched in a market.
Partner and scale-up
Building a successful company does not end with a release. We realise that it requires strong domain expertise, proven distribution channels, and multiple product iterations. This is why we establish partnerships and hire domain CEOs. While we bring the experience of building products at scale, together we find the market fit and scale up the venture.
Spin-off
We know when it’s time to let go and hire the right people to take it to the next level. We find, interview, and coach smart people to transition the venture into a self-sustainable business.
